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Laura Baron

As Head of Sustainability, Laura leads Purcell’s sustainability strategy and processes, driving innovation across the practice. As a qualified architect with over 14 years’ experience, she has developed a broad range of skills, working on many projects from large-scale urban masterplans to sensitive historic sites. Her role is to educate and advocate for environmentally and socially conscious design, at every stage of a project.

Laura is passionate about working with all members of a project team to find innovative solutions to adapting and conserving our built heritage, against the backdrop of the climate emergency. She works closely with project teams to advise and guide our clients on achieving sustainability through the decision-making process.

Laura is also driving the sustainability agenda at an industry level, participating in a number of initiatives, including LETI (London Energy Transformation Initiative) where she has contributed to the LETI Client Guide for Net Zero Carbon Buildings, and numerous other short publications. She has sat on the working group for the Skills for a Sustainable Skyline Taskforce which is working to understand current barriers, identify solutions, and promote the green skills needed for our transition to net zero. She is also a coordinator for the Architects Climate Action Network (ACAN).